AI Developer · Product · Systems · Education

KatHervera

AI Developer / Product Manager / Systems Architect / Licensed Educator / Trainer

Building AI-powered products, scalable systems, and future-ready teams. From idea product deployment adoption.

Portrait of Kat Hervera AI Developer · Team Trainer · Consultant
10+Years in technology
100+Systems, sites & products delivered
8+Industries served
500+Team members mentored, trained & managed
1MFilipino app-founder stories — the mission
01 About

Hi, I’m Kat.
I build products, systems, and teams.

Kat Hervera System-centered, not tool-centered

My career started in web development, evolved into product management and operations leadership, and today focuses on AI-powered applications, agentic systems, workflow automation, and software development.

I work at the intersection of technology, business, and education. Beyond building products, I train teams, develop SOPs, mentor aspiring developers, and help organizations create scalable systems that keep working long after implementation.

“The real bottleneck in digital transformation is not coding. It is product clarity.

Developers can code. AI can generate code. But sustainable systems require clarity, structure, and execution discipline.

02 Expertise

A full-stack operator across AI, product, and growth.

AI & Agentic Systems

Claude CodeClaude AgentsGeminiGrokCodexOllamaOpenCodeOpenClawComputer-Using AgentsMulti-Agent SystemsRAGLangChainLangGraph

Product & Systems

Product ManagementPRD DevelopmentSystems ArchitectureSaaS DevelopmentWorkflow DesignProcess OptimizationTeam Development

Development

PythonJavaJavaScriptReactNext.jsFirebaseSupabaseREST APIsFull-Stack Apps

Cloud & Infrastructure

AWSGoogle CloudRailwayVercelRenderDockerCloudflare

Marketing & Automation

GoHighLevelHubSpotn8nZapierMakeBrevoCRM ArchitectureFunnel DevelopmentLead Nurturing
03 Selected Work

From research and PRDs to shipped, scalable systems.

Caputi Studio product landing interface running from its local project
Captured from the working product
01 / Product
ProductAIWeb App

Caputi Studio

A local-first screen recorder built on SvelteKit + TypeScript + Tailwind v4. Captures screen, camera, mic and system audio, streams to disk via OPFS (never buffering full video in RAM), and detects browser/OS capabilities for cross-platform reliability. Roadmap layers in Whisper transcripts, AI summaries, a Mediabunny editor with cinematic auto-zoom, and auto-generated SOPs.

  • SvelteKit · TS · Tailwind v4
  • getDisplayMedia / getUserMedia
  • OPFS streaming writer
  • Groq Whisper · Gemini (roadmap)
Caputi Studio interface, the product created from the screen-recording landscape research
Research translated into a working build
02 / Strategy
ResearchProduct Strategy

Screen-Recording & SOP Landscape → PRD

A deep-dive analysis of the 2026 screen-recording and SOP-generation market — 17 tools evaluated (Loom, Scribe, Screen Studio, Descript and more) across a feature-by-feature matrix. The work produced a full Product Requirements Document and a phased 6-week build plan that became Caputi Studio.

  • 17 tools analyzed
  • Cross-cutting capability matrix
  • PRD v1 + 6-week rollout
  • Web → extension → desktop strategy
Currently building

Active products, in motion.

Selected platforms currently being designed, developed, and refined across AI coaching, people operations, public service, and workforce learning.

AI · Sales IntelligenceActive development
Sales Coach AI live coaching dashboard

Sales Coach AI

A real-time coaching platform for sales teams, combining call intelligence, adaptive conversation frameworks, role-play practice, and contextual guidance during live customer conversations.

Current focus
  • Adaptive sales-call framework
  • Live coaching cues
  • Workflow-level AI routing
AI · HR · LearningActive development
EldenHR public product landing interface

EldenHR

An AI-powered people platform spanning talent assessment, hiring workflows, onboarding, learning paths, training engagement, and workforce administration.

Current focus
  • Intern hiring workflows
  • Evidence-based training
  • Learning experience design
GovTech · Multi-tenantPlatform build
GovPH-AI local government platform landing interface

GovPH-AI

A multi-tenant digital platform for Philippine local governments, connecting content management, public websites, citizen services, document processing, and administrative operations.

Current focus
  • LGU content migration
  • Citizen-service architecture
  • OCR-enabled document flows
Private platform build03
HRTech · Talent SystemsActive development
ToplineHR public product landing interface

ToplineHR

A branded talent and workforce platform for assessment, employee onboarding, structured training, secure AI assistance, and operational visibility.

Current focus
  • Public journey alignment
  • Secure AI connections
  • Brand and platform parity

Shipped products & apps

SB AI App live interface
Live product capture
FirebasePWAAISold

SB AI App

A Firebase-based Progressive Web App with AI assistance and database functionality — built and successfully sold to a local agency.

AutomationGoogle API

Google Sheets Automation

Automates Google Sheet processing, duplication, and permission handling — cutting manual work and improving operational efficiency. Used by a US-based ERC company.

PDF Compressor live tool interface
Live product capture
AITool<24h build

PDF Compressor

A lightweight tool built in under 24 hours that compresses PDF files efficiently using AI-assisted workflows.

SoulSync journaling and coaching app interface from its product demo
Product demo capture
AIJournalingCoaching

SoulSync

An AI-powered journaling and coaching app that guides users through reflection, decision-making, and personal growth.

Social Media Post Styler live interface with a styled post preview
Live product capture
Open SourceContent

Social Media Post Styler

An open-source tool that generates styled, ready-to-post social content quickly — streamlining content-creation workflows.

TrackWise expense dashboard from its product demo
Product demo capture
AppFintech

TrackWise

A simple, intuitive expense tracker focused on usability and real-time financial awareness.

Bloxxi Learn educational game interface from its product demo
Product demo capture
EdTechGameKids

Bloxxi Learn

An educational game for kids that blends learning with interactive gameplay to boost engagement.

Ventures & community

Scale With System

CRM, automation, operations, and growth systems for service businesses and digital companies.

AI App Creation PH

A mission-driven initiative helping aspiring Filipino founders build AI-powered products and applications.

Vibe Coding PH

A community focused on modern AI-assisted software development and practical AI literacy.

Funnels · Websites · E-commerce

Conversion-built funnels & stores that sell.

A selection of landing pages, sales funnels, course platforms, and e-commerce stores built & optimized through Scale With System.

6%E-commerce conversion rate (vs. the typical 1–4%)
₱1M+Gross on first launches (course & mentorship funnels)
75%Opt-in rate on a lead-gen campaign
8+Industries: e-com, finance, education, real estate & more
04 Case Studies

Systems that moved the numbers.

A few engagements where strategy, funnels, and automation turned into measurable revenue and growth — delivered through Scale With System.

Father and Son PH live e-commerce website
E-commerce · Conversion Optimization
6%conversion rate, up from the typical 1–4%

Father and Son PH

Most online stores convert at just 1–4%. By rebuilding product funnels, sharpening offers, and split-testing video sales pages across the catalog, conversion climbed to a consistent 6% — and higher on hero products. The brand is now trusted by 40,000+ customers.

Volcanic Mud Body Wash · 9.9%Lumbar Pad · 8.8%Red Sutra Ring · 7.1%Shinjiru Lava · 6.5–9%
Visit fatherandson.ph ↗
Good Diva Marketing live course sales page
Course Launch · Lead Generation
₱475Kin batch sales

Good Diva Marketing

Built opt-in and sales funnels with lead-nurture automation for course launches. Batch 1 drove 845 opt-ins and ₱475,000 in sales; Batch 2 lifted the opt-in rate to 75%.

845 opt-ins75% opt-in (B2)2.6K page views239 leads / week
School of Strategist course platform interface
Course · 7-Figure Launch
₱1Mgross on first launch

School of Strategist

Architected the funnel, automations, and launch systems for Walter Rogon’s Content Generator Formula — grossing ₱1,000,000 (7 figures) on the very first launch.

Funnel architectureLaunch systemsAutomation
Top Dog Copywriter course enrollment
Course · 6-Figure Launch
₱767Kgross on first launch

Top Dog Copywriter

Funnel and launch systems for Mark Darwin Balaswit’s program delivered ₱767,000 gross (6 figures) on the first launch.

Sales funnelOffer & copyLaunch ops
SFE mentorship program funnel
Mentorship · Recurring Program
₱1M+gross program revenue

SFE Mentorship Program

Designed the mentorship funnel and supporting operations that scaled the program past ₱1,000,000 in gross revenue.

Mentorship funnelCRM & automationOperations
05 Leadership & Education

Building people, not just products.

I believe technology is most impactful when knowledge is shared. I regularly train developers, educators, freelancers, founders, and aspiring technologists in AI, systems thinking, product development, and emerging technologies.

Licensed Educator / Trainer Technical Trainer Robotics Technology NC II Curriculum Developer Community Builder Mentor
Kat Hervera speaking at a training
Resource Speaker · DICT
Kat Hervera on a panel
Panelist · I2TEQ Connect 2025
Kat Hervera at a university event
University & community talks

Selected speaking & training

Credentials & certifications — tap to view

06 Experience

A decade of building across products, companies, and classrooms.

  1. 2025–Now

    AI Developer

    Pinnacle Minds — AI system architecture, workflow automation, and scalable product implementation for an international AI firm.

  2. 2023–Now

    Founder

    Scale With System — CRM, automation, operations and growth systems for service businesses and digital companies.

  3. 2022–2025

    Fractional Digital Marketing Manager

    Funnel development, CRM architecture, and lead-nurturing systems across multiple brands.

  4. 2020–22

    Co-Founder & CTO

    Six Figure Ecom — product, systems, and technical leadership for an ecommerce venture.

  5. 2020

    Product Manager

    DeepData — product strategy and delivery.

  6. 2018–20

    Technical Designer (UI/UX)

    Interface design and front-end implementation for digital products.

  7. 2013–2025

    Technology, Systems & Product Development

    KMH Web And Tech Solutions — web development, systems, and digital products across finance, ecommerce, education, automotive, real estate, and government.

07 Testimonials

What clients & mentees say.

LinkedIn

I’ve had the privilege of working alongside Kat, our Senior AI Developer, and she is an extraordinary leader and innovator. What sets her apart is not only her deep expertise in AI development but also her willingness to share knowledge — she mentors teammates and ensures everyone feels supported. She is truly an all-rounder.

Byron OngPartner @ IndivMedia · AI Dev
LinkedIn

The training under Kat completely transformed my development workflow and upgraded my technical skills. I gained immense confidence leveraging cutting-edge AI tools to accelerate system building, mastering clean version control with GitHub, and managing seamless production deployments.

Minette Joy LorzanoAI Developer Intern · Elden Development
Facebook

The webinar is very informative and easy to understand. Kat made a step-by-step demo on the spot while explaining what each part is for. I’d definitely recommend them to anyone who wants their business or freelancing career to reach the next level.

Fannie May VillanuevaWebinar attendee · Scale With System
LinkedIn

Honestly one of the best learning experiences I’ve gone through. What made the biggest difference was the environment Kat built — it never felt like you had to be perfect. You could make mistakes, figure out what went wrong, and grow from it.

Jayson SantoallaAI Developer Intern · Elden Development
LinkedIn

She has a way of making you feel seen and capable, even when you doubt yourself. Her patience and encouragement pushed me to go beyond what I thought I could do. It wasn’t just about learning tools — it was about growing as a person.

Angeli Mae GabuatAI Developer Intern · Elden Development
Facebook

I learned a wide variety of modern development and AI tools that changed how I approach building and deploying web applications. This training didn’t just teach me skills; it shaped how I think as a developer.

Jayvee CrujidoAI Developer Intern · Elden Development
LinkedIn

I gained confidence in deployment, QA testing, and using AI tools like Gemini CLI — discovering platforms like Vercel, Railway, and Render. The OJT bridged the gap between academic knowledge and real-world industry practice.

Angel Rein LatchicaAI Developer Intern · Elden Development
LinkedIn

I gained valuable experience that helped me grow both personally and professionally — communication, adaptability, real-world workflows, and problem-solving. I learned to work under pressure while staying calm and focused.

Rae John CarandangAI Developer Intern · Elden Development
Facebook

Napaka-valuable po ng webinar, at napaka-approachable at friendly ng mga coaches. Talagang malaking tulong ang Scale With System — nakaka-save ng oras at nakaka-increase ng productivity. Salamat po, coach Kath!

Ricky LaraWebinar attendee · Scale With System
LinkedIn

I learned valuable skills in modern web development, AI-assisted workflows, project organization, and documentation practices — gaining confidence developing and managing web applications in a structured, efficient way.

Verastigue ArjohnAI Developer Intern · Elden Development
08 References

People who’ll vouch for the work.

Leaders and partners I’ve built, shipped, and scaled alongside — available as character & professional references.

Joseph Kerolos
Joseph Kerolos
COO, Pinnacle Minds LLC · Founder & COO, Smart ERC
Chief Operating Officer

Entrepreneur and operator who founded Smart ERC, a boutique tax-credit firm serving small and medium businesses across the USA. Core strengths in strategic planning, team collaboration, and operational efficiency — taking opportunities from 0 to 1 and fostering organizational growth.

My roleAI Developer / Full-Stack Developer building their startups — EldenDev, BlueReplies & other products — plus development, API integration & AI automation for their clients.
in/joseph-kerolos ↗
Diego Arbiz
Diego “Degz” Arbiz
Co-Founder, Scale With System · AI Systems Developer
Co-Founder & Partner

AI systems developer and automation architect with 8+ years in digital systems, SaaS, and business automation. He builds LLM-powered applications with Claude and APIs — architecting workflows, backend logic, and AI-driven CRM & marketing systems. Together we co-run Scale With System and have supported multiple 6–7 figure launches.

My roleCo-founder & partner at Scale With System, where we build AI automation for funnels & marketing.
in/diegoarbizjr ↗
Ben Lou
Ben Lou
Founder, President & CEO, Debt Aid Consulting Intl.
Client

Founder and CEO of Debt Aid Consulting International (est. 2011) — a debt-relief consultancy based in Fremont, California with operations in the Philippines, backed by 37+ years of financial expertise, helping people overwhelmed by loans regain control.

My roleTeam Lead, Marketing Automation Specialist — building & managing their marketing automation systems.
in/ben-l ↗
09 Contact

Let’s build something meaningful.

Need a product built, a system designed, a team trained, and a business scaled? That’s the work I do.